It's no secret that consumers respond best to advertising campaigns that focus on them personally. Direct mail is one marketing vehicle that can do this. If you take a little time to handle the project correctly it could result in a high return on investment. The first thing to think of is who are your customers? Who are you trying to reach? Find the right data, or mailing list, and your direct mail campaign will be exceptionally more worth while. It would be silly to design and print a direct mail campaign that has nothing to do with the mailing list or data you're using.

Your mailing list is one of the most important pieces to the puzzle. For example; if your company sells products to middle aged Hispanic women that have a certain income level and live within 20 miles of your business, then that's the list you want to get your hands on for your direct mail piece! These list and data are available for around 10 to 20 cents per name and info. You obviously would want to design a campaign around the things that influence your customers and things your audience responds well too. Other things to consider may be certain colors, special offers, images and even words, phrases or special fonts and paper that will get their attention.

Packaging or how the mailer is delivered and received is also extremely important. Is it in an envelope, or a cool package? How thick, how thin? What size should you make your direct mail piece? Does the envelop look official or does it have a more personal touch to it. Is there a stamp or mailing indicia? Consumers these days are very savvy and want to see unique envelopes or ideas to get their time and attention. Sometimes an oversized postcard or self-mailer works just as good. It all depends on the product or service you're trying to push.

Take all of these things into consideration when designing the strategy for your direct mail campaign, and it's sure to be a hit. It is always good to consult with an Advertising Agency or Media Agency to help you concept and handle your direct mail campaign.

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