Original Post

So here we are, "nailing" our manifesto to the proverbial gates.

1. Pinko Marketing is about the end of the Marketing Manager, Director and anyone else who thinks they have control over the message, market or 'brand'

2. The commons...the producers...will decide what makes it 'to market', what flourishes, what dies, what is ignored, what is celebrated...whatever.

3. No marketing budget, big or small, will change your advantage in this new world.

4. Amateurism means passion, curiosity, intrigue and growth. What the hell is a professional? You get paid for doing what I'm doing right now? Cool. How do I get that gig?

5. The 'masses' will decide what is 'mass' and what is not...whatever the hell 'mass' means...wait a minute? We aren't being stuffed into a overarching classification? So, we can divorce ourselves from any notion that we are some monolithic mass of consuming beings? Cool.

6. Ask your shareholders, Board of Directors and investors to kindly sit down and relax. If they've invested in a dog, they'll know soon enough.
   
7. Monetize this.

8. The 'Elite' and their 'Wannabe' hangers-on will also sit down and shutup. They may learn something very valuable in this next while.

9. Having a corporate blog does NOT mean that you . In fact, it mostly means that you don't.

10. The voices of the community, your employees and your competitors are more valuable than anything you could ever say. Listen. No...really...listen.

11. Small is the new big. I know it sounds cliche, but beyond lipservice, let's embrace it.

12. Shifting your attitude to Pinko Thinking today will not only put you ahead of the curve, it will mean your survival.

13. I'm not copyrighting this. It belongs to the commons. Please use it.

14. Put down the marketing plan and walk away slowly. It'll be alright. I know. You have a tough job ahead of you. It's called killing your inner control freak. I have the same issue.

15. Everyone is a marketer. They were right! All these years that I fought that and they were right! Everyone does it. I feel so much better...
    
16. K.I.S.S. - simplify
17. D.R.Y.
18. From this point forward consider any outgoing messages - as innocuous as they may seem - to be SPAM. Stop it.
19. Database marketing was when the marketers had the databases and the customers didn't. Now the customers have caught up in the information technology race and they can link, subscribe, aggregate, recommend, block, and filter faster than marketers can track them.
20. Karl Marx said "From each according to his abilities, to each according to his needs." Amateurs are gaining the same abilities as the professionals. They outnumber the professionals, so with the levelling of the playing field their voices will become the dominant ones. You'd better be nice to them. Rohan Jayasekera
21. Your customers are incredibly smart, and remarkably creative. They'll create great content that will showcase your brand better than you ever could -- if what you do is any good. - B.L. Ochman, What's Next Blog


22. If people are saying bad things about your product or your company, listen up. It's probably because there's something you need to change. Thank them for pointing it out and then deliver more than they asked. - B.L. Ochman, What's Next Blog
23. Respect your community. You exist to serve them - listen, communicate and facilitate. Deborah Schultz
24. The community is always right, because the community as a whole is much smarter than the customer.J. Botter
25. "Right," like ying, cannot exist without "wrong." As soon as we start talking about right and wrong we devolve into a power struggle. This isn't about being right. It is about being involved. Marketers are guides. In the future effective marketers will be co-conspirators. Bob Robertson-Boyd
26. Content may be king, but community is the kingdom it serves.Mike Sansone
27. Forget kings! The audience is the content. Bob Robertson-Boyd
28. We don't need to be convinced of a product's worth - it should be self-evident. M.P.B.
29. Refuse to report: reporting on your Pinko Marketing wastes time describing a situation that has already changed; worse, it allows the team to delegate their responsibility to engage with customers. If the team wants a record of events, tell them to hire a documentary-maker. OK, maybe I just hate writing reports... alan jones
30. Help them find a documentary-maker, they wouldn't know where to begin looking. alan jones
31. Everyone becomes a creator -- designers, developers, writers, musicians, etc. -- and the marketing happens all by itself. sean coon
32. Time is the most valuable currency. Spend it, not money, on your community -
    Cole Whitelaw
33. Stop thinking in military analogies. No more campaigns. No more market penetration. If you're thinking of it as a war, you've lost already. -
    John Ounpuu

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